This week I’ve devoted my time to designer research and learning about their diffusion lines. I’ve already begun applying this research to my sketchbook and have gained great insight into the world of diffusion lines. I’ve been focused on the fashion giants such as Prada, Vivienne Westwood & Marc Jacobs and felt that it would be more beneficial for me to look into some smaller scale designers. This is where I came across Alberta Ferretti, she is an Italian designer and her S/S 2014 collection is beautiful. She really captured the essence of summer in her designs and I liked her use of colour. I researched into some other designers but none caught my eye as much as Ferretti. This is the designer that I want to create my diffusion line for. Now I know who my designers is, I’m going to do further research into the brand and complete a shop report, a customer profile, PESTEL & possibly a SWOT analysis.